President Obama during the State of the Union
"Tax Reform should follow the Buffet rule. If you make more than a million dollars a year then you should not pay less than 30% in Taxes"
You would need to double the Capital Gains tax from 15% to 30% to get Buffet to pay the same tax rate on capital gains as his secretary does on income tax
When people want to be mad at someone they really are not going to see past the numbers of "30% vs 15%". That would take a calm head and a small effort of intellectual investigation.
Just look at it this way in talking to the masses;
Hate Speech Example:
The rich only pay 15% in Taxes while everyone else pays 30% Tax. Not a class war but just common sense.
Fact Speech Example:
Income tax is a tax levied on the income of individuals or businesses (corporations or other legal entities) that can get as high as 30% if you are in that tax rate.
A capital gains tax (CGT) is a tax on capital gains, the profit realized on the sale of a non-inventory asset that was purchased at a lower price. The most common capital gains are realized from the sale of stocks, bonds, precious metals and property. Short-term capital gains are taxed at a higher rate: the ordinary income tax rate. The tax rate for individuals on "long-term capital gains", which are gains on assets that have been held for over one year before being sold, is lower than the ordinary Income Tax rate, and in some tax brackets there is no tax due on such gains.
Now observe the IQ level of the common media dominated voter and see which will have a more significant effect.